A combination of SEM and SEO is most effective for conversion

Search engine marketing

Search engine marketing and search engine optimisation are great ways to increase traffic to your website and to encourage conversion. But it's by combining the two that you'll get the best results. We’ll explain how to do this best. Many people, especially small business owners, often confuse these two marketing fields by thinking they are one and the same. It's a conundrum and can be difficult to fathom. But, although they're inherently connected, they are two very different tactics for improving your findability by Google's search engine and the other big ones such as Bing and Yahoo!

Very different from paying for clicks

Optimize your pages for Google is a long term strategy. SEO stands for search engine optimisation. The term involves all the various actions you take to make sure your site is well placed in Google and each of the other search engines. You should observe the following:

  1. Google needs to find your website before it is able to send its Googlebots. Does your website have a sitemap submitted? Have you submitted your website to Google Webmaster Tools? These are simple actions that are worth doing.
  2. Your website structure: how is it organised? Can Google read the pages easily? Is the structure of the website easy to understand? Is the navigation simple to follow? Have you a pathway of internal links set up that connect all the different pages and create a pathway for the Googlebots?
  3. The content: are you using the right keywords? Are they the words your visitors will actually use to find their information? Are they positioned in the correct place in the text? And are you answering your visitors' search queries with your content? Google's algorithms will be scanning all this information and judging you on it.
  4. Have you given alt-tags to all your images? And made use of your keywords in them? This is what Google uses for scanning when it indexes and utilizes as part of the search returns. Even though it can’t necessarily see the image, it takes into account what terms you provide in the alt-tag.
  5. Site authority: do other websites find your content relevant enough to want to share with and link to you? And do you also refer your visitors to other useful information elsewhere on the internet?

A good review from Google on each of these three SEO fundamentals will mean you'll get rewarded with a higher ranking in the search results. But always remember that the bottom line is that content is king. Focus on the whole website. You need good quality content for your website if it's going to compete in the free search marketplace and if your pages are to be found by the visitors you are seeking to attract and convert. And what's more, good website content will also help you achieve better results with paid for search engine marketing.

Do you want to know what you can do to ready your website for scanning and increase your site's visibility in the search engine results?


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SEO Page Optimizer

Imagine if you could look at your website the way Google does, then you would probably discover areas in which your website needs work. SEO Page Optimizer is a tool we've created that helps you set up your webpage so that Google can read and review it properly. In addition, this tool provides detailed feedback on how your text behaves vis-à-vis those existing web pages that already have a high ranking in Google. Finally, you get tips on related keywords. As a result, your text will better match the information needs of your (intended) customers. Improve your text in response to SEO Optimizer's advice, and you'll get higher ranking in Google. 


Register here for one free analysis per day


How the analysis program works

Google analyzes all pages that are on the Internet. When a search query is typed in, it turns its eyes to the web, looks at all of these pages and sets about scanning them to determine which website in its eyes best responds to the search. It does this on the basis of the above three pillars. SEO Page Optimizer, in turn, a powerful website analysis program do determine wich web pages are well-performing web pages. The result: A comprehensive report with tips on how to customize your webpage so that it gets even higher in Google. Right now, we’re giving everyone who registers with us a free webpage analysis per day. Check with our programme, SEO Page Optimizer. What does it do? It delivers you with a detailed report to inform you what you could change within your on-page content to get at least as high as Google’s top 30 rankings.


Click here to try it out for free



An important part of search engine optimization is linkbuilding: those links to and from other relevant websites. A high-quality backlink profile will really help your rankings. But which websites are relevant and also have authority in Google's eyes? And how do you earn links from those sites to yours? Keyboost helps you with that. The result: normally within four weeks your website ranks considerably higher in Google, in many cases reaching the first page. Want to know how Keyboost can improve your site's link profile and get better rankings? Request a free trial. Using both our tools, you can improve your website on these three fundamentals on which Google judges all sites. Go to Keyboost right now, So you can attract more visitors and get more conversions.

Advertising with Google Adwords for quick results

There is also Search Engine Marketing. Generally, you advertise through Google. You bid on the keywords that are important to you. When someone uses that keyword in Google, your ad will be shown. Most search engine marketing will basically be the same as Google Advertising.

What are the benefits?

  1. You can achieve short-term brand awareness and traffic to your site, even if your site is not yet highly ranked through its organic search engine results.
  2. With Google Advertising, you pay for clicks to your website, not for showing the ad. It can be cost-effective, especially as you can set a maximum budget.

What are the downsides and how to avoid them?

Get your marketing right for search engines with advice on SEO and PPC and drive more traffic to your site. Create campaigns that deliver results for your business.With search engine marketing, the main disadvantage is that when you stop, your findability in Google immediately drops. This means less traffic to your site. In addition, you can easily lose out in the battle for the best keywords, with all the financial consequences. The cost for the keywords you're bidding on can change quickly if those keywords that drive traffic to your site through sponsored results suddenly become more popular. Google and similar search engines make their profit through a bidding strategy, with those companies that us a large budget for search engine marketing and that are willing to pay more for their ads and clicks getting greater exposure. The bids can become more expensive if news events or other circumstances such as increased competition drive up search engine traffic on the important keywords your company is targeting. Due to our years of expertise, we know exactly how an effective search engine marketing campaign works. We also always advise the added precaution of having a strong landing page that optimally converts via its keywords in itself. We can help you with the design and optimal on-page organisation of your content, with best SEO placement of keywords for this.


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Search engine marketing or search engine optimisation. Why the combination of both techniques is efficient

As described above, search engine optimization works well in the long run and costs are minimal. Search engine marketing, on the other hand, has a cost implication but gives immediate results in the search engines. So when you combine both techniques, you get the best of both worlds. Take advantage of our expertise on search engine matters and increase your online sales. If you choose to work with us, we’ll help you with the benefit of our long-established search engine expertise. Contact us today to discuss search engine marketing, website optimization and Google Advertising for your website. Email us at or call us directly at +44 3308 084797.


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More reasons for choosing us

  1. We have over 15 years of experience in internet service providing
  2. We are seen as the best in the sector
  3. We offer a comprehensive package, which can also be implemented step by step
  4. SEO Page Optimizer and Keyboost are free to try out
  5. Immediate results with SEO Page Optimizer
  6. High ranking results within four weeks with Keyboost
  7. Regular reporting and feedback

Learn more from our newsletters

We're happy to share our knowledge of SEO and SEM and we do this via our series of two educational newsletters that cover both the organic aspects of search visibility and the best approach to SEM that you'll receive direct to your inbox:

  1. The secrets of Google unravelled: Read the tips to improve both your SEO and SEM results for search engines. 
  2. Get more customers to your website: Read our conversion optimization tips and apply our advice to your own website to secure more visits and sales

Follow this link to subscribe to our free newsletters about search engine optimization, SEM advertising in Google and conversion opportunities. You'll receive regular bulletins that build your knowledge base step by step.. Contact us for more information. Email us at or call directly at +44 3308 084797.

*SEO Page Optimizer and Keyboost for beter rankings.

Danny Hirschberger
We were, of course, hesitant to try using Keyboost but decided to try the free trial and it worked!! We went from 18th position to 6th which was impressive and now we will try again with 16 more keywords.So far so good. They clearly know what they are doing. Will come back in a few months and report again on hopefully a successful campaign.
Excellent performance the keyword boost has given me the results on some of the highest competition keywords.
Francois Payet
I asked for a free KEYBOOST test for a very competitive keyword and was surprised at the efficiency of this service.
Indeed, this keyword that was on page 3 of Google, has improved considerably to almost reach the first page in just a few days.
Cabinet Spirituel
Good work, seriousness and good follow-up.
Aart Visser
Keyboost works very well. Very soon after the start we reached position 5 in Google.
Ruud Bouman
Excellent results for our website. Ranked high in google. Highly recommended.
Christophe Torré
I didn't have much faith in it, but during the free Keyboost test for my site, I quickly noticed a number of visits and extra sales, with only one keyword.
I highly recommend KEYBOOST to improve the performance of your site.
Just did a trial with KeyBoost and it works, we went from page 2 to page 1 and that is of course the only page that matters. Now let's see if we can keep it going....
Engel Geukens
Keyboost proves its usefulness by raising the ranking in a few weeks on the basis of 1 keyword. The extent to which this will generate more visitors and thus increase sales is difficult to estimate on the basis of 1 keyword. For some time you should have the opportunity to see if the higher rankings result in more sales on the basis of several essential keywords for your site.
Melita Niamut-Dhonre
We have recently had a boost from Keyboost. It worked, it had great results. We were immediately findable and approachable for customers, well visible and that is the most important thing because it pays off immediately. Thanks to Keyboost.
Ilse De Vis
I was very sceptical in the beginning. But effectively, afther a bit more than a week time I was on the 1st page in Google! Good work guys!
Christian Stintzy
Efficient service and a team ready to listen, even in complicated cases. A interesting tool provided that your questions are precise and that you follow the advice provided by this team, which is obviously very competent.
Marie Faire Part
We were septical, but we notice that our site is positioned at the 13th position instead of the 17th, for 'faire-par mariage original'. Beautiful performance by Keyboost.
Erik Remes
My site is ranking higher in an incredible way, well done!
Gregory von Strauss
KEYBOOST works wonderfully and has even far exceeded our expectations, I highly recommend you test it, the trial is free and it only takes a short time to subscribe.
Indeed, the free trial period of KEYBOOST has incredibly optimized our website,, in Google search results. We reached the 3rd place and even managed to surpass some of our competitors who were, before Keyboost optimization, always better ranked than us.
We are seriously thinking about making a paid SEO optimization with Keyboost because we have never had such good results with a free trial before.
Don't hesitate one second longer and visit the website to sign up for a free trial of KEYBOOST and discover its undeniable power. I can assure you that you will not be disappointed and on the contrary, will be very satisfied with the results.
Good referencing!
Mounir Aaya
Very good experience! We got a very fast result, passing for a competitive keyword from 3° to 2° page.
Thank you, team Keyboost!
I tested KEYBOOST and it gave an excellent result for my tourism in India website during the free trial period, my website was well placed in google. TOP.
Marie-claude Ellhea
After testing the free search engine optimization offer, I'm amazed at how fast the keyword climbed in Google search results.
Ger de Boer
We also made use of the free Keyboost offer for our restaurant. It is a miraculous phenomenon, our website shot up like a rocket.
The Keyboost offer is fun and good, and not intrusive. We are often approached by all kinds of parties that usually pretend to be Google, we have never gone into that before.
With Keyboost this is not the case at all, they offer to prove themselves first, and they certainly have done so.
Apoon De Cvrse
I'm testing Keyboost Français on a keyword.
Just to see...
Well, now I see!
On a competitive keyword, 9900 exact searches per month, I moved from position 72 to position 18 in just over a month!!
I'm waiting to see what it will look like after 3 months, but I have to admit that, for the moment, it's pretty impressive, their service.